Virtual reality

VR or 360-degree video: Which works best?


If you have decided to take the content of your brand to the next level by using a more modern approach, check the differences between VR and 360-video. Even though they may seem the same, they have some differences; their different features make them particularly effective for specific type of content. Check them out in order to decide which one is the best for you.

VR or 360-degree video: Which works best?

Today, technology can be complex. For example, if you wish to create an incredible large-scale experience for your audience, you need to consider the VR approach. With 4D elements in combination with the great visuals, VR makes the perfect marketing tool for your company. By using VR, you can create an engaging experience for you potential customers. Otherwise, if you have a documentary type of video, it’s best to use 360-video for creating a great outcome.

Perspective of the Viewer

With VR, you are in complete control of the environment around you. For instance, you can walk and interact with your surroundings, activate certain functions and other motion or you can leave out the narrative. When you watch a 360 video, you are experiencing a 360-degree view from the physical position of a camera; you cannot actually explore beyond your specific surroundings. Your perspective is limited to what the camera can show you and therefore you can’t explore the surroundings beyond this point.


By using VR, you can actually explore the environment around you. Moreover, you have fully control of your motions. Unlike the 360 videos, a VR story it isn’t pre-determined, but you have the option to create your own virtual reality. In 360 videos, you are the narrator and you can progress your story from scene to scene. This way, you give the option to the curator to narrate his story to the audience.

The Environment in 360 videos and VR

Even though you can also find digital environments within 360 videos, its best used in order to take viewers to various places they can’t actually visit in reality. 360 videos, through features such as 360 dome outlets, offer interactive experiences into the market, like concerts, sports etc. Both videos are quite awesome. 360 video captures panoramic view but it has no depth of field. You can watch these types of videos on Facebook for example. Virtual reality is just a specific case of 3D video, where the entire scene is generated through the computer. In reality, for instance, we are using the same technique: stereoscopic rendered images.

If you have been quite active online in order to promote your company, you’ve probably known that it’s the next big thing. Although they both sound like the same technology, they have the above surprising differences you need to consider before deciding which one to use to boost your content online.

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